What is the PR Agency?
A PR agency is not an advertising agency, but they are often confused for one another. The PR side promotes via editorial coverage. They offer earned or free media on websites, newspapers, TV programs, magazines, and social media.
The PR agency shares the same goals as the advertising agency, and they are there to promote your brand and make you successful.
Start Digital; the Others Will Follow
The digital agency is critical. We live in a digital age.
Your customers are online, they are using social media to find their next business, and companies do their research online.
If your business is not digital, the rest of the agencies and marketing services out there will be of no use.
So, if you have to prioritize your marketing budget this year, put emphasis on digital marketing first. Digital marketing is one that promotes your brand, exposes it in a positive light, and brings brand awareness to the public.
The digital agency enhances your reputation and increases visibility. They also use more channels than the PR and creative agencies. They handle traditional media, but equally leverage the power of blogs, social media, websites, and other placements so that they create real-time advertisements.
Digital agencies also specialize in the two-way communication between your company and your customer. This dialogue opens your brand and makes it more personable, which means consumers will relate to your products and services more.
The services of a digital agency are much more robust. PR agencies and creative agencies are more of add-on features that you can dabble in once you have created a digital presence.